CHAPTER 2
SERVICE MARKET
2.1 PROGRAMS OFFERED BY SARANG RADIO
Subjects of Radio Sarang programming include health and hygiene, sanitation, agriculture, education, fisher-folk issues, road safety, water conservation, rain water harvesting, folk culture and life, and women and children's rights. Original entertainment by locals is the hallmark of this radio. The program formats include talks, interviews, phone-ins, songs, poetry, stories, and chat-shows.
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Philosophically two distinct approaches to community radio can be discerned, though the models are not necessarily mutually exclusive. One stresses service or community-mindedness, a focus on what the station can do for the community. The other stresses involvement and participation by the listener.
Sarang conducts various programs for the benefit of local communities which can be listed as follows
Tuesday - 7.30pm -Begreda Swara (program by Bengre’s fisherfolk community)
Wednesday 6.00pm -Kaanoonu Kacheri (live phone-in program on legal matters, in association with a local law college and professional advocates)
Friday - 7.30pm -Beary language special (Local Muslim’s mother tongue)
Saturday - 5.30pm -Makkaledege Sarang (special program on children’s rights and privileges)
Saturday - 7:30 pm -My Mangalore My Voice
Friday - 7.30pm -Arogya Sparsha (Health & Hygiene Program in association with Sparsha Medical Centre) [Repeats onSunday - 6:30am ,12pm, 5:30pm]
Madhyama Harate (News Chat) only on Sarang 107.8 Mhz at 8:00AM, 1:30PM and 7:00PM - 7days a week!!
Currently, Radio SARANG has four live "shows" per week:
• Kaanoonu Kacheri (Legal Cell)
• Arogya Sparsha
• Arogya SARANG
• Three-times daily "Maadhyama Harate" (live media review program)
These are the main flagship programs of Saarang. Apart from these various local songs and bhakti geets (devotional songs) are played day in and day out at Saarang radio.
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